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A Study on Motivation to Consumer Social Information Search


Hong Jin, Guanghui Duan, Seong-Taek Park, Vol. 4, No. 1, pp. 8-11, Mar. 2020
10.22662/IJEMR.2020.4.1.008, Full Text:
Keywords: Information Search, Social Media, Social Information Search

Abstract

Background/Objectives: In this paper will explore consumers' motivation to search information in social media. This current work is of certain significance to enrich the theory of social information search and formulate marketing strategies. Methods/Statistical analysis: Through the literature review, this study summarizes the three motivations to consumer social information search: risk aversion motivation, entertainment motivation and social motivation. Findings: We will use structured interviews and empirical methods to further confirm the motivations of consumers' social information search. Improvements/Applications: This study is of certain significance to enrich the theory of social information search and to formulate targeted marketing strategies for enterprises.


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Cite this article
[APA Style]
Hong Jin, Guanghui Duan, & Seong-Taek Park (2020). A Study on Motivation to Consumer Social Information Search. International Journal of Emerging Multidisciplinary Research, 4(1), 8-11. DOI: 10.22662/IJEMR.2020.4.1.008.

[IEEE Style]
H. Jin, G. Duan and S. Park, "A Study on Motivation to Consumer Social Information Search," International Journal of Emerging Multidisciplinary Research, vol. 4, no. 1, pp. 8-11, 2020. DOI: 10.22662/IJEMR.2020.4.1.008.

[ACM Style]
Hong Jin, Guanghui Duan, and Seong-Taek Park. 2020. A Study on Motivation to Consumer Social Information Search. International Journal of Emerging Multidisciplinary Research, 4, 1, (2020), 8-11. DOI: 10.22662/IJEMR.2020.4.1.008.