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A strategic Study on Customer Engagement Improvement from the Perspective of Short Video Advertising : Take Douyin as an Example


Hong Jin, Feng Yang, Vol. 4, No. 3, pp. 7-9, Sep. 2020
10.22662/IJEMR.2020.4.3007, Full Text:
Keywords: Douyin, Douyin advertisement, Customer participation, Strategic management, SEM

Abstract

Background/Objectives: This paper mainly analyzes customer engagement from the perspective of douyin advertising and provides strategies for the development of the short video industry. Methods/Statistical analysis: In this study, we try to provide new suggestions for advertising through the analysis of related cases in the review papers. Findings: In recent years, the Internet market penetration of short videos has been increasing.In addition, under the influence of the epidemic in 2020, not only web celebrity live broadcast, but also more bricks-and-mortar stores have launched live broadcast to advertise and sell products. However, the degree of customer participation in live broadcast is different. Improvements/Applications: The perspective of douyin advertising, this paper mainly analyzes the factors affecting customer participation behavior and puts forward corresponding strategies to help the development of enterprises.


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Cite this article
[APA Style]
Jin, H. & Yang, F. (2020). A strategic Study on Customer Engagement Improvement from the Perspective of Short Video Advertising : Take Douyin as an Example. International Journal of Emerging Multidisciplinary Research, 4(3), 7-9. DOI: 10.22662/IJEMR.2020.4.3007.

[IEEE Style]
H. Jin and F. Yang, "A strategic Study on Customer Engagement Improvement from the Perspective of Short Video Advertising : Take Douyin as an Example," International Journal of Emerging Multidisciplinary Research, vol. 4, no. 3, pp. 7-9, 2020. DOI: 10.22662/IJEMR.2020.4.3007.

[ACM Style]
Hong Jin and Feng Yang. 2020. A strategic Study on Customer Engagement Improvement from the Perspective of Short Video Advertising : Take Douyin as an Example. International Journal of Emerging Multidisciplinary Research, 4, 3, (2020), 7-9. DOI: 10.22662/IJEMR.2020.4.3007.