Research on Online Reviews Diagnosis’ Effects on Perceptual Information Symmetry


PengFei Qin, JinDan lyu, Yi Zhao, Vol. 5, No. 2, pp. 6-15, Jun. 2021
10.22662/IJEMR.2021.5.2.006, Full Text:
Keywords: Review diagnosticity sufficiency, Diagnosis on positive online reviews, Diagnosis on negative online reviews, Perceptual information symmetry

Abstract

Background/Objectives: In this thesis, an empirical study was conducted on consumers’ diagnosis on online reviews in the process of purchasing. Methods/Statistical analysis: In order to verify the viewpoint of this research, this study chooses consumers who have the experience of searching online reviews as the research object, collects data based on a questionnaire from 64 men and 61 women and uses Smart PLS to verify the structural model. Findings: The results of this research are as follows: first, the review diagnosticity sufficiency has positive (+) effects on perceptual information symmetry. Second, the diagnosis on positive online reviews has positive (+) effects on perceptual information symmetry. Third, the diagnosis on negative online reviews has positive (+) effects on perceptual information symmetry. Improvements/Applications: The implications of this study are verifies the effects of the diagnosis of commodities’ online reviews, diagnosis of positive and negative online reviews on consumers’ perceptual information symmetry.


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Cite this article
[APA Style]
PengFei Qin, JinDan lyu, & Yi Zhao (2021). Research on Online Reviews Diagnosis’ Effects on Perceptual Information Symmetry. International Journal of Emerging Multidisciplinary Research, 5(2), 6-15. DOI: 10.22662/IJEMR.2021.5.2.006.

[IEEE Style]
P. Qin, J. lyu and Y. Zhao, "Research on Online Reviews Diagnosis’ Effects on Perceptual Information Symmetry," International Journal of Emerging Multidisciplinary Research, vol. 5, no. 2, pp. 6-15, 2021. DOI: 10.22662/IJEMR.2021.5.2.006.

[ACM Style]
PengFei Qin, JinDan lyu, and Yi Zhao. 2021. Research on Online Reviews Diagnosis’ Effects on Perceptual Information Symmetry. International Journal of Emerging Multidisciplinary Research, 5, 2, (2021), 6-15. DOI: 10.22662/IJEMR.2021.5.2.006.