A Study on Motivation to Consumer Social Information Search


Hong Jin, Guanghui Duan, Seong-Taek Park, Vol. 4, No. 1, pp. 7-10, Mar. 2020
10.22662/IJEMR.2020.4.1.007, Full Text:
Keywords: Information Search, Social Media, Social Information Search

Abstract

With the advent of Web2.0 era, more and more consumers begin to use social media to obtain the required information, this kind of information search mode of human interaction -- social information search and traditional human-computer interactive search mode has the essential difference. Understanding the motivation to consumer social information search is of great significance to understand the characteristics of consumer information search. Through the literature review, this study summarizes the three motivations to consumer social information search: risk aversion motivation, entertainment motivation and social motivation. In future studies, we will use structured interviews and empirical methods to further confirm the motivations of consumers' social information search. This study is of certain significance to enrich the theory of social information search and to formulate targeted marketing strategies for enterprises.


Statistics
Show / Hide Statistics

Statistics (Cumulative Counts from November 1st, 2017)
Multiple requests among the same browser session are counted as one view.
If you mouse over a chart, the values of data points will be shown.


Cite this article
[APA Style]
Hong Jin, Guanghui Duan, & Seong-Taek Park (2020). A Study on Motivation to Consumer Social Information Search. International Journal of Emerging Multidisciplinary Research, 4(1), 7-10. DOI: 10.22662/IJEMR.2020.4.1.007.

[IEEE Style]
H. Jin, G. Duan and S. Park, "A Study on Motivation to Consumer Social Information Search," International Journal of Emerging Multidisciplinary Research, vol. 4, no. 1, pp. 7-10, 2020. DOI: 10.22662/IJEMR.2020.4.1.007.

[ACM Style]
Hong Jin, Guanghui Duan, and Seong-Taek Park. 2020. A Study on Motivation to Consumer Social Information Search. International Journal of Emerging Multidisciplinary Research, 4, 1, (2020), 7-10. DOI: 10.22662/IJEMR.2020.4.1.007.