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  1. 1. Comparative Study of Young Consumers' Luxury Brand Attachments in Metropolises of Korea and China
    Guangdong Yu, Chang Liu, Jingwen Niu, International Journal of Emerging Multidisciplinary Research, Vol. 3, No. 2, pp. 1-11, Jun. 2019
    Keywords: Self-monitoring, Mianzi, Self-presentation attitude, Luxury brand attachments