Hong Jin, Chujun He, Seong-Taek, Park, Vol. 5, No. 1, pp. 15-19, Mar. 2021
10.22662/IJEMR.2021.5.1.015, Full Text:
Keywords: Quantified-Self Awareness, Self-Discrepancy, Information Sharing Behavior

Abstract

Background/Objectives: In this study will explore the impact of quantified-self awareness on consumer information sharing behavior in the mobile social network environment. Methods/Statistical analysis: In this study will confirm the impact of consumers’ quantified-self awareness on their information sharing behavior in the mobile social network environment through experimental research and questionnaire survey. Findings: Based on the theory of self discrepancy and through literature review, this study believes that consumers sense the difference between realistic self and ideal self, society realistic self and society ideal self will make them produce quantified-self awareness and willing to share information. To a certain extent, this study enriches the research on the influencing factors of consumers information sharing behavior. It is of certain significance for enterprises to improve consumers’ quantified-self awareness and carry out marketing activities. Improvements/Applications: In the mobile social network, consumers’ quantified-self awareness is gradually popularized and strengthened. It is of certain significance to explore how quantified self awareness can produce information sharing behavior for consumers.

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