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Research on the Influencing Factors of Online Information Sharing Behavior in Social Media Circle


Hong Jin, Ying Peng, Seong-Taek, Park, Vol. 5, No. 2, pp. 17-20, Jun. 2021
10.22662/IJEMR.2021.5.2.017, Full Text:
Keywords: Circle, influencing factors, online information sharing behavior, Social Media

Abstract

Background/Objectives: This paper analyzes the impact of social media circle characteristics on online information sharing behavior, and tries to provide proposals for improving the operation level of social media circle. Methods/Statistical analysis: The purpose of this study is to identify the preceding studies on Online Information Sharing Behavior in Social Media Circle and to establish a hypothesis through it. For this purpose, important factors were derived through previous studies. Findings: Through previous studies, important factors such as Relationship intensity, Number of members, Trust (Members' platform trust, Members' moral trust of others, members' ability trust of others), and online information sharing behavior were found and a research model was derived. Improvements/Applications: As this study is a qualitative study, it seems that a quantitative study is needed in the future.


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Cite this article
[APA Style]
Jin, H., Peng, Y., , & (2021). Research on the Influencing Factors of Online Information Sharing Behavior in Social Media Circle. International Journal of Emerging Multidisciplinary Research, 5(2), 17-20. DOI: 10.22662/IJEMR.2021.5.2.017.

[IEEE Style]
H. Jin, Y. Peng, Seong-Taek, Park, "Research on the Influencing Factors of Online Information Sharing Behavior in Social Media Circle," International Journal of Emerging Multidisciplinary Research, vol. 5, no. 2, pp. 17-20, 2021. DOI: 10.22662/IJEMR.2021.5.2.017.

[ACM Style]
Hong Jin, Ying Peng, Seong-Taek, and Park. 2021. Research on the Influencing Factors of Online Information Sharing Behavior in Social Media Circle. International Journal of Emerging Multidisciplinary Research, 5, 2, (2021), 17-20. DOI: 10.22662/IJEMR.2021.5.2.017.