PengFei Qin, JinDan lyu, Yi Zhao, Vol. 5, No. 2, pp. 6-15, Jun. 2021
10.22662/IJEMR.2021.5.2.006, Full Text:
Keywords: Review diagnosticity sufficiency, Diagnosis on positive online reviews, Diagnosis on negative online reviews, Perceptual information symmetry

Abstract

Background/Objectives: In this thesis, an empirical study was conducted on consumers’ diagnosis on online reviews in the process of purchasing. Methods/Statistical analysis: In order to verify the viewpoint of this research, this study chooses consumers who have the experience of searching online reviews as the research object, collects data based on a questionnaire from 64 men and 61 women and uses Smart PLS to verify the structural model. Findings: The results of this research are as follows: first, the review diagnosticity sufficiency has positive (+) effects on perceptual information symmetry. Second, the diagnosis on positive online reviews has positive (+) effects on perceptual information symmetry. Third, the diagnosis on negative online reviews has positive (+) effects on perceptual information symmetry. Improvements/Applications: The implications of this study are verifies the effects of the diagnosis of commodities’ online reviews, diagnosis of positive and negative online reviews on consumers’ perceptual information symmetry.

Statistics
Cite this article