Medatwal Toshi, Dr. Jain Pooja, Vol. 2, No. 2, pp. 19-24, Jun. 2018
10.22662/IJEMR.2018.2.2.019, Full Text:
Keywords: Advertising, Modernization, Social Media, Society, technology

Abstract

Advertising is a procedure and a non-personal communication where a message is a curriculum to publicize a product, service or an idea by an identified sponsor. Its technology that has played a major role in turning the face of traditional advertising to the new media. Social media is computer medicated technology that assists in creation as well as the sharing of information through virtual networks. Furthermore, social media has had a tremendous impact on our life’s, not only by revolutionizing the way of communication and socialization but also by making it more utilitarian, expanded, nimble and technical. Social media websites became a massive part of our society, as in our daily routine from waking up to being asleep we are connected to social media networks. Social media became voice of the advertisers that personalized the brand and aided them in extending the messages wherever they want. Eventually, it became one of the most accessible, inexpensive, and adequate modes of gaining exposure and strengthen the business.

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