Digital Library

1. 1. Comparative Study of Young Consumers' Luxury Brand Attachments in Metropolises of Korea and China
   Guangdong Yu, Chang Liu, Jingwen Niu, International Journal of Emerging Multidisciplinary Research, Vol. 3, No. 2, pp. 1-11, Jun. 2019
   10.22662/IJEMR.2019.3.2.001
   Keywords: Self-monitoring, Mianzi, Self-presentation attitude, Luxury brand attachments