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  1. 1. A strategic Study on Customer Engagement Improvement from the Perspective of Short Video Advertising : Take Douyin as an Example
    Hong Jin, Feng Yang, International Journal of Emerging Multidisciplinary Research, Vol. 4, No. 3, pp. 6-8, Sep. 2020
    10.22662/IJEMR.2020.4.3006
    Keywords: Douyin, Douyin advertisement, Customer participation, Strategic management, SEM