Digital Library

1. 1. A strategic Study on Customer Engagement Improvement from the Perspective of Short Video Advertising : Take Douyin as an Example
   Hong Jin, Feng Yang, International Journal of Emerging Multidisciplinary Research, Vol. 4, No. 3, pp. 7-9, Sep. 2020
   10.22662/IJEMR.2020.4.3007
   Keywords: Douyin, Douyin advertisement, Customer participation, Strategic management, SEM